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Rea.deeming Beauty Settles Applicator Suit with Avon

Trademark infringement claims about unauthorized sale of makeup sponges.

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By: Christine Esposito

Editor-in-Chief

Rea.deeming Beauty, Inc., the Bethlehem, PA-based maker of beautyblender makeup sponge applicators, has settled its trademark infringement claims against Avon Products Inc. and Avon Cosmetics Limited arising out of Avon's unauthorized sale of hot pink makeup sponges under the name “Beauty Blender.”    As part of this recent settlement, Avon admitted liability for infringing Rea.deeming Beauty's intellectual property rights, made a substantial monetary payment to the compa...

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